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4 Steps to Outsourcing Your PPC Marketing to an Agency

Having an online presence is quickly becoming a mandatory part of any marketing strategy.

4 Steps to Outsourcing Your PPC Marketing to an Agency

People are spending more and more time online and that means that businesses are taking their marketing to social media and pay-per-click, or PPC, ad platforms. Having an online presence is quickly becoming a mandatory part of any marketing strategy. If you’ve decided to hire an agency to manage PPC marketing, follow our 4-step guide to outsourcing your PPC marketing below.

Step 1: Determine your PPC marketing budget

First, you should determine what your monthly PPC marketing budget is. It’s important to include what you can spend on advertising as well as PPC agency costs. All PPC ad platforms are auction-based; advertisers bid to have their ad appear instead of a competitor’s ad. Like any auction, it helps to have deep pockets so you’ll want to come up with a monthly PPC marketing budget (ad spend and outsourcing fees) to determine if PPC advertising makes financial sense for your business.

Step 2: Choose your PPC platforms

Once you decide on your business’s total budget for PPC advertising, start to think about which PPC platforms will work best for your business. Below is a list of the most popular PPC marketing platforms to help your research:

Google Ads
Microsoft Ads
YouTube
Facebook
Instagram
LinkedIn
Amazon
Twitter
Pinterest
Criteo

If you decide that you want to advertise on multiple platforms, you’ll be happy you hired a PPC agency. Managing multiple campaigns across multiple platforms requires a watchful eye with a wide range of skills. The agency or freelancer that you outsource your PPC marketing to should be able to help you with this step, which brings us to step 3.

Step 3: Find Your PPC Advertising Partner

This is a huge topic that we could write about at length, which we won’t do here. But if you’re looking for a PPC advertising agency and not sure where to start, contact us here to learn how we can help! Also, be sure to check out our ”SEO or Google Search Ads: Where Should I Invest?” blog post for more helpful information.

Step 4: Determine your KPIs

Since you won’t be directly managing your own PPC campaigns, you’ll want some benchmarks and KPIs that tell you whether or not your outsourced PPC marketing campaigns are effective. PPC campaigns have many different goal options, such as driving purchases, generating leads, or simply sending quality traffic to your website. You’ll want to choose what goal is best for your business and then determine how you’ll measure the return on your outsourced PPC marketing investment. For e-commerce, return on ad spend, or ROAS is a key metric. For lead generation, cost per lead is a key metric. For your business, you’ll want to work together with your chosen PPC ad agency partner to set realistic and relevant goals for your campaigns. While a PPC ad agency can’t guarantee results (and you should avoid any agency that does!), working towards the right KPIs for your business will guarantee that your campaigns are headed in the right direction. And that’s it! After you’ve finished these 4 steps, you’ve taken an effective strategy for outsourcing your PPC marketing. You can now move on to other important aspects of your business – but be sure to check in regularly with your PPC marketing partner. At Rise, we meet with our clients on a weekly, bi-weekly, or at the very least monthly basis with regular email check-ins and reporting. To learn more about our agency and our services aside from PPC marketing, click here to schedule a no-charge consultation today. We look forward to hearing from you!