CallRail for Lead Generation

CallRail Lead Center Overview

CallRail Lead Center is the cloud phone system that helps you win more business. Lead Center connects your marketing sources to the leads who contact you. With this tool, you will have conversations that convert to customers with confidence. 

Lead Center helps you manage customer conversations in a simple team workspace for your company. One inbox rules every channel for phone calls, texts, and chat messages. You will then learn what is making your leads contact you without having to ask. Understand which campaigns cause people to take action then you can focus your budget on the tactics that are bringing in the best leads.

CallRail Integrations

With CallRail you can put marketing and conversation data across your team’s favorite apps with easy and powerful integrations. Connect your tech to CallRail and you will have the analytics necessary to make key observations all in one place.

Some CallRail Integrations:

• ActiveCampaign
• DashThis
• Google Ads
• Google Analytics
• HubSpot
• Salesforce

Want to learn more about their integrations? Check out the extensive integration list to help your team integrate the best analytics for your marketing efforts. 

CallRail for Google Analytics

CallRail integrates with your existing Google Analytics account. Every time someone calls or texts your tracking number or submits an online form, they send the event straight to your GA account. You can view call data alongside other visitor events in the GA dashboard. 

Google Analytics call tracking integration offers more complete reports and analysis for metrics. You will have more insight into visitor interactions than ever before. The integration process is easy to set up and will give you actionable data to help with making important decisions about your marketing strategies. 

Benefits of CallRail with GA4:

• Get a holistic view of what drives behavior for online visitors by viewing tracking data along with other online and offline data
• Customize metrics and analytics to tailor reports to your specific needs
• See the caller’s website activity before and after calling you, get a clearer understanding of their behavior and the impact of each campaign
• Create customized marketing reports from all channels:  phone calls, CRM data, and other offline or online sources
• Follow the user’s journey across all devices, attribute activity on multiple devices to one user, and get insight into how different devices impact behavior

CallRail Google Adwords

The technology integrates with many areas of Google, as well as Google Adwords. Any time a visitor calls a phone number being tracked by CallRail through Google Ads, they capture the following:

• Call time
• PPC campaign
• Called ID
• Geographic location
• The last landing page visited 
• Provided detailed call conversion tracking data on selected Google Ads campaign

Benefits of Using CallRail

Utilizing CallRail for call tracking is beneficial to your company in several ways. Depending on your specific ad campaign, the benefits are different but just as important for expanding your marketing efforts.

Organic Search: Call tracking is not just for PPC, it’s also for forms of SEO. This allows you to determine which of your landing pages are doing the best work generating leads and calls. CallRail helps you identify this so that you can make adjustments if need be.

PPC Advertising: A big part of PPC advertising is the use of keywords targeting potential clients and leads. Those who are optimizing keywords can get more information about how the keywords are performing on their pages when they use phone call conversions through call tracking. 

Internal Quality Control

The software also offers a call monitoring tool which is the process of listening to live or previously recorded calls to audit the performance of call representatives, improve sales or marketing efforts, score the calls for leads, and develop sales or support strategies. 

Screening calls can help business owners get a better understanding of why customers are calling to identify bottlenecks in the customer experience. When they hear that “call monitoring” is in effect and used for quality assurance, a lot is happening behind the scenes meant to benefit their future call experience as well as monitor a variety of ways to better serve them.

Detailed Lead Analysis

CallRail can track calls to the keyword level allowing you to know what keywords generate qualified leads versus unqualified ones. The software can help you make a campaign and keyword-level optimizations based on the information it gathers. For example, you may choose to pause keywords that you find are bringing in low-quality calls or choose to spend more on keywords that are bringing in more qualified leads. The tool provides a better understanding of what is working and what is not in your marketing or customer service strategy. 

Tagging and Labeling Leads for Quality

By using the CallRail tagging feature you can accurately label and trace qualified or unqualified calls. So, in combination with tracking to the keyword level, we can determine which keywords are bringing in the qualified calls and avoiding those that do the opposite. 

Better improve campaign performance by bidding more frequently on successful keywords or limiting traffic to keywords more apt to bring in unqualified calls. This is a distinction that happens outside of Google because they are only tracking what keywords are bringing in leads. If we can determine which keywords bring in quality leads, we can optimize that data point.

Google Performance Enhancement

Finally, if we notice trends where qualified calls are appearing over a specific time — duration like 2 or 3 minutes — we can set a trigger so that only calls of that certain duration are sent to Google as leads. 

So, instead of Google counting all calls as leads it will only count the calls where the client or customer was on the phone for a specific time. Using this tool will result in Google strategically tracking only those calls. At first, it might look like a higher cost-per-lead but the learnings for Google are immeasurable as it can only enhance performance over time.

Need Help Setting Up CallRail for Your Business?

Are you interested in integrating CallRail with your GA4? At Rise Marketing Group we are happy to help you. Our team of experts tracks and reports only the best metrics, leads, and analytics. Let us help you gather the information you need to improve your business. Contact us today to learn more.