To have a LinkedIn profile for your company you must create a LinkedIn Business Page different from a normal profile. They are dedicated to individual companies, organizations, and institutions that allow members to learn more about brands. In addition, companies can share valuable content with users, create awareness, and establish their company within the industry.

Steps for creating a business LinkedIn profile.

1. Create a LinkedIn Business Page
2. Choose the right page category
3. Fill in the required details 
4. Write a memorable tagline and bio 
5. Optimize your page with the “Edit” features 
6. Build a page following by connecting with others
7. Send invitations for people to follow your page

Customize Your Page

Each page is specific to each company, depending on their size, industry, purpose, and more. LinkedIn gives you plenty of options to choose from when constructing your appropriate business page. Choose which best describes your organization and will better suit the image your brand is building. This is the profile people will see when they are inquiring about your product, service, and credibility. Take the time to make it right.

Your options are as follows:

• Small business
• Medium to large business
• Showcase page
• Educational institution 

After following the steps to create your business page, customize your profile to attract your target audience to read and learn more about your business. A professional bio, tagline, description, etc. goes a long way when making a lasting impression. This works as your first introduction to your potential customers so it helps to plan strategically and include what is necessary.

Each field that you fill out for additional information will make it clear to users who you are and what your business does. This is helpful for search engine optimization (SEO) so that you show up for their search results. LinkedIn claims that companies with complete profiles are 30% more likely to show up and get views. 

Building Credibility Through Engagement

To spread awareness of your business page there is a “The Share Page” option. You can then share it on other platforms, ask employees to share it on theirs, and ask customers, friends, or colleagues, to give it a follow.

Then you will have the opportunity to join conversations and share content or provide your own downloadable documents, slide shows, and more. Reacting and commenting to posts related to your page helps you dive deeper into the platform and the potential audiences. Learn to understand your target audience so that you can drive actions like customizable call-to-actions through LinkedIn. 

There are many opportunities to have an active LinkedIn profile, your company does not want to miss out on this. It is important to show your customers the services or products you offer and that you are here to connect with them as well.

Post Valuable Content Regularly

You must keep your page active as well as consistently provide your Connections with valuable information to see results. As mentioned before, the platform is a hotspot for professionals, clients, customers, colleagues, and many more. They will utilize your page to explore your brand and credibility, and gauge whether they should consider working with/for you.

Engage with the right people — resharing employee posts, mentions, reviews, etc. You can recognize team moments and notify employees to work on the increase of your page’s organic reach. Personalized shoutouts from you appear trustworthy and sincere for your customers to experience. 

Identify Your Target Audience

Utilize the tools generated by LinkedIn that assist you in identifying and understanding your target audience. The app gives you access to high-quality leads letting you customize your call-to-actions as you see fit. A new feature recently rolled out allows you to use buttons on your business page to give you control over your customer’s journey. This makes the call to action quicker and easier.

Button Options include:

• Contact Us
• Learn More
• Register
• Sign Up
• Visit Website

One of the many benefits of using LinkedIn as a tool is that you are staying connected with clients and up to date on trends constantly occurring in digital marketing.

Find and Recruit Talent

A beneficial part of LinkedIn is that it is curated to target candidates for your job openings and categorize the best matches for your hiring goals. By utilizing unique filters, you can target qualified candidates and offer the right person an interview.

How it works:

• Search for a candidate on LinkedIn using 40+ advanced search filters and keywords to narrow your search
• Automatically surface talent with “Recommended Matches” which are based on your hiring goals
• Propiritze candidates who are most likely to report the “Open to work” filter

Other benefits to hiring and applying on LinkedIn are the accessible options like the “Easy Apply” where candidates can quickly submit their resume and information to employers like yourself in one easy click. There are filters to navigate the available positions like location, remote or hybrid, full-time or part-time, or much more. LinkedIn offers helpful tools to make the hiring process that much easier for businesses like yours.

Promote Ads B2B

LinkedIn, similar to most social media platforms, offers ad campaigns but these specifically target B2B. You can generate sales, drive website traffic, and build brand awareness all through the app. This helps you engage with a community of professionals to drive actions for your business. The campaign performance available through the networking website offers great rewards with very little risk.

With the platform’s targeting options, you can get the right message in front of the right audience with LinkedIn Advertising. Choose targets from:

• Location
• Audience attributes such as company, job experience, education, demographics, interests, and traits
• Custom audiences you’ve created using Matched Audiences 

These options are inclusive of experience, job title, company industry, company size, annual revenue, interest groups, etc. They also offer sample audience attributes you can target and then also sample ad types. You can find those examples here.

How Rise Marketing Group Can Help You

Are you interested in creating a business LinkedIn page but do not know where to start? Contact us today to help you. We will create your account, map out a marketing plan, and assist you in the community management it takes to manage a successful page. We are here to help you stay connected and never miss out on increasing your ROI.