How to Develop a TikTok Marketing Strategy

Recent studies have found that TikTok is making a significant impact on society today. The app has redefined culture and music for many users. The trends on TikTok drive inspiration, lead people to take action and raise brand awareness.   Your brand can use two types of TikTok marketing: paid and organic. Paid TikTok marketing allows you to reach a broader audience and gain the interest of users who have not yet interacted with your brand. It can also remind previous customers of your brand. Organic TikTok marketing allows your customers and those interested in your product to engage with your brand on a platform they already use. This can help gain your customers’ trust and create a strong relationship between users and your brand.   

  According to Forbes, a study showed 49% of users said they purchased a product after seeing it on TikTok. You can tackle the influencer and marketing side of the app for your company. In this blog, we have put together tips on creating an effective TikTok strategy that we implement for our clients.  

Starting a TikTok for Your Brand

The first steps for marketing on TikTok are as follows:

1. Get familiar with the platform
2. Define your target audience
3. Perform a competitive analysis/audit
4. Set goals aligned with your business objectives
5. Post regularly
6. A/B testing and creating space to experiment 
7. Track your progress/access results

 

TikTok Marketing

When a brand uses TikTok to promote its brand, product, or service, that is TikTok marketing. There are a variety of different tactics people will use to gain activity. There is creating organic content, influencer marketing, or TikTok advertising.   Forbes recommends that brands must have a presence on the TikTok social media platform. This is to be connected with the community and have a relationship with consumers. They encourage companies to partner with a creator if they do not have the time to put together their videos.   

Influencers

Influencers are a big part of social media marketing, TikTok especially. Some big names/stars recommend products and services to their followers, which boosts sales and brand awareness quickly. Just one post can make a huge impact on the business because of their followers and trust in the influencers they are following.   You do not need stars as influencers, even up-and-coming influencers are successful in marketing your company. It is wise to discover people who align with your niche and target audience.   

TikTok Ads

If you are looking for an affordable way to advertise your business, this is the best option for you. The platform is full of stories where brands succeeded by starting on TikTok. Brands like Aerie, Little Caesars, and Maybelline. Similar to Facebook and Instagram, the cost of ads is based on a bidding model.    Making an official ad through TikTok is a way to ensure you will get eyes on your advertisement because there is no chance that an influencer partnership will not work out.   

Types of TikTok Ads

There are many different types of advertisements on TikTok. Here are some examples that are available to you and your company: 

• • In-feed ads – ads you make yourself
    • Image ads
    • Video ads
    • Carousel ads
  • Ads for managed brands – additional formatting when you work with TikTok
    • You can contact them to see if you’re a good fit
  • Topview ads – they play when you first open the app and can be skipped

• Branded hashtag challenges – actionable hashtags connected to your brand

• Branded effects – stickers

Create TikTok Ad Account

If you plan to make TikTok ads, you must create an ad account for TikTok Ads Manager. To do this, visit ads.tiktok.com and choose to Create Now. Then you will insert the relevant details of your company and contact information.  

What Video Content Should I Post?

The first step to creating TikToks is to create a Business TikTok account for your company. That way you can start gaining followers organically and publish videos to educate people about your business. You can show off your products, explain “how to” use your product, join trends, and much more. The “For You” page is very beneficial for inspiration and stay up to date with TikTok conversations.  

Keep Consistent Branding

(i.e. your videos should reflect your business)

People Like to See People

(i.e. make videos personal, include your workers in videos, include customers (when possible) in videos, etc.)

Don’t Overshare 

(i.e. it’s likely a business’s goal is to want to drive people to their site to increase conversions (product/service buys, etc.), and oversharing means that you will have nothing left for your audience to engage with).

But, provide value

(i.e. It doesn’t have to be overly informative, but it should provide something that your audience wants/needs to see from your brand)  

Start a Business TikTok

A TikTok business account is important because it is a smart way to introduce your brand to social media users and have an active presence with potential customers. TikTok reaches over 1 billion people each month, your company must be a part of the conversation. Are you interested in creating a TikTok business account for your company? Here are the steps you need to do so in the app:

1. Open the TikTok app and log in to your account.
2. Go to your profile homepage by tapping Me.
3. Open the Settings and Privacy page by tapping the 3 lines icon in the top right corner of your profile homepage.
4. From the Account module, tap Manage Account. 
5. Under Account control, choose Switch to Business Account.
6. Choose the category that best describes your business – for example Arts & Crafts, Personal Blog, Fitness, etc.
7. Tap Next and this completes the process.

 

How Rise Marketing Group Can Help You

Are you interested in creating a TikTok marketing strategy but do not have the time to create or manage it? Contact us today to help you! We will create your account, map out a marketing plan, and assist you in the community management it takes to run a successful account. We are here to help you