Local SEO
What is Local SEO?
Understanding Local Search Ranking Factors
- 1. Google Business Profile(GBP): This encompasses everything in your GBP, including business title, categories of the services you provide, and your website URL.
- 2. Reviews: This does not just refer to Google reviews, but also reviews on third party sites such as Yelp. Google will take into account how recent reviews are, how often new reviews are made, and how legitimate the reviews seem.
- 3. On-Page: This refers to the different elements that make a website strong. Such as domain authority, page authority, optimization, quality, and security.
- 4. Citations: Google will look to see how often other sites have mentioned yours. These mentions are called citations. Taken into account will be the accuracy, distribution, quality, and relevance of these citations.
- 5. Links: These are a lot like citations. However, instead of just mentioning your business, they link directly to your website.
- 6. Behavior: This does not refer to your behavior, but that of visitors to your site. Behavior includes click-through rate, dwell time, clicks-to-call, clicks-for-directions, and clicks-to-site.
- 7. Personalization: This is when a search engine will change rankings based on the personal profile of the searcher. The most important part of personalization when it comes to local-SEO is the searcher’s location.
Google My Business
Content Strategies for Local SEO
Localized Keywords
Using Reviews to Improve Local Ranking
Business Listings
Multi-location SEO
Local SEO Services
Local SEO Checklist
- Understand local ranking factors
- Conduct a local SEO audit
- Set up a Google My Business account
- Write local-based content
- Localized keyword research
- Location-based schema markup
- Obtain high-quality reviews
- Conduct link building
- Be featured in business listings
- Perform multi-location SEO if applicable
Interested in a Free SEO Assessment for Your Website?
Blogs Relating to Local SEO
Local Business Reviews & Customer Ratings
Reviews can be a powerful tool when it comes to boosting your SEO efforts, especially in the case of local SEO. Here’s a helpful guide on exactly how customer reviews can help your ranking in search engine results.
The Ultimate Guide to Google My Business
One of the most helpful steps you can take when trying to increase your online visibility is setting up a Google My Business account. Of course, for many people this is easier said than done, especially if you don’t have a lot of experience in this area.
Local Link Development: Link Building Tactics for Local SEO
Local link development can help business owners reach a target audience within the area where they provide products or services.
How to Research Local Keywords for SEO
Running a business out of a physical location does not negate the need for SEO. On the contrary, many people first find the local businesses they support through a search engine, meaning local SEO is imperative to the success of a business with a physical location.