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Rise Marketing

Marketing in a Recession

Recession

Companies are determining how this potential recession will impact their business and the steps they should take today.

How to Run a Local Campaign

How to Run a Local Campaign | Google Ads | Rise Marketing Group

Though most of our clients focus on e-commerce, a few of them have brick and mortar stores. Sure, digital advertising can help you drive more traffic online, what about traffic offline? That’s where local campaigns come in handy.

SEO or Google Search Ads? Where Should I Invest?

SEO vs SEM, Difference between Search Engine Optimization and Search Engine Marketing

Across our clients at Rise, there is a common question: Should I invest in Google Search Ads, or focus on SEO, or both? In an ideal world, I recommend everyone to invest in both, however, there are significant considerations with each.

To answer this question, let’s review the pros and cons of each search marketing strategy.