This is what all marketers want and spend hours scouring tools like SEMRush to identify low hanging fruit, of keywords that have a high volume and low competition.
These are diamonds in the rough, they are very hard to find. 10-20 years ago, this task would be pretty easy as most sites weren’t optimizing for SEO. Now, for any high volume keyword, sites have already optimized towards them, in depth, and it will be very hard to break into the top ranks for these “mature” keywords.
However, there is a strategy that can eventually get to the spot of ranking for high volume keywords, with low competition.
Focus on Emerging, Breakout Keywords
Instead of taking a reactive approach on keyword research, switch gears, and take a forward looking approach in identifying future trending keywords and start creating content around these topics that are either minimal or non-existent currently.
Ways to identify these future breakout keywords will be to look at what’s forthcoming for your industry, specifically:
- New trends
- New topics
- New regulations or compliance updates
- Product or feature releases
Taking Ownership of Emerging Keywords
Once you’ve identified new and emerging topics to write about, start creating a cluster of authoritative content on these themes. Don’t just write one article, but a collection of articles to start taking ownership of this space. As you write content, make sure you’re using internal linking strategies to help Google understand that these topics are all related.
What you can Expect from this SEO Strategy
As you start publishing content, you’re going to see that you’re ranking pretty high for these keywords as there isn’t significant competition for these topics. However, the search volume will be low, but that’s okay as we’re playing the long game.
This will be a complete shift as you’ll start to rank pretty high for these keywords. Compared to writing content on topics that have been covered for years, those articles likely may not even crack the first 2-3 pages of the Google Search Results.
Your Traffic will Increase over Time, Aligning with Increased Search Demand
This is where it gets exciting, initially you’ll rank well for these emerging keywords, but the traffic will be low as these are emerging topics.
Over time, the search demand will increase, and you can ride the wave up, to start to get solid traffic.
What’s even more interesting, if you have great content and engagement, your positioning will remain high, so eventually these keywords will become high volume and high competition.
More Backlinks to Boost Domain Authority
An exciting byproduct of securing your spot as an authoritative figure, you’ll have a much easier time earning natural backlinks.
As publishers are writing content about these emerging topics, they read what’s already posted, and often will cite this within their work.
With that, the chances of earning backlinks from this content are far superior, than posting content that’s already very mature and has been covered every which way.
A Real World Example
As soon as AI came into existence, marketers and business owners were leaning how this impacts marketing. Rise Marketing Group started writing a collection of articles about AI, as seen on our AI Blog Posts.
Search volume on these topics was very low, same with competition, but overtime, these articles ended up being some of our most successful articles from a traffic perspective. We started ranking high early on, as there wasn’t competition, and as search demand increased, our positioning still out performed our other articles.
Also, we’ve earned more backlinks from this content, than other topics we’ve written about. As mentioned, when you own a top position (even positioning in the first page), publications read these articles and often cite this content in their pieces.
Next Step to Rank for High Volume Keywords
Take a forward looking approach at your content and start owning areas in the space that you believe will be emerging.
If you would like help with your SEO strategy, including emerging keywords, contact us about our SEO Services.
