If you are considering running Google Ads, you may have been confused by their credit reward system. Don’t worry, we’re here to explain. Google has introduced a system that rewards new businesses for spending certain amounts of money on their ads, resulting in bonus credits that can be spent on campaigns.
How We Can Help
Google Ads Credit can be a great way of extending your advertising budget. However, considering that it only applies for new applicants, your inexperience may result in a lot of this free credit quickly being wasted. Google is an incredibly profitable channel, but only when done right by those with expertise in the matter. If you don’t want to waste your free ad credit on ads that result in poor metrics and a low return on ad spend, our team can help put your best foot forward and get the most out of your free credits.
Account Creation
When creating your Google Ads account, it is tied to not just your Gmail but also your company, meaning you can only sign up once. Additionally, as you sign up, Google will automatically ask you to start a campaign, potentially losing you the chance at free credit if you are not ready. We recommend switching to Expert Mode before this, which allows you to bypass the first campaign creation, while still allowing you to view your website’s metrics. Doing this will give us a 60 day window to optimize your first campaign, ensuring your free credits aren’t wasted. It is also important to not make multiple business profiles in order to get more credits. This can mess with your visibility and cause your ads to compete with one another, which is not at all helpful.
Appropriate Credit
The credits offered by Google are constantly changing. As of July 2025, spending $500 on ads nets a bonus of $500 credits, $1,500 gets you $1,000, and spending $3,000 rewards you with $1,500. While the largest reward can be enticing, it is important to consider how necessary spending $1,500 on your first campaign is. Spending large amounts of money on misguided ads does not equate to better traffic or more conversions. Once you feel you have developed a high-quality and impactful campaign, then you can consider what might be the best payment tier for you.
Manage Campaigns for Growth
Our assistance extends beyond your first campaign. With consistent follow up to your metrics and growth, we will continue to optimize your future campaigns to better align with the data procured from your free credits. If you are looking to make the most out of your rewarded credit from Google Ads, contact Rise marketing group for a free consultation!
