Our recent case study focuses on our clients who we have helped market and advertise for years. Recently, we took on their social media efforts by managing their Pinterest account for the holiday season. For over 20 years they have earned an unparalleled reputation for their consistently fresh, sensationally superior seafood. They make it so customers do not need to travel to Maine to enjoy fresh lobster. We aimed to spread their brand and expedite sales through our Pinterest marketing strategies.
Our strategy for their Pinterest consisted of weekly posting during the holiday season to increase sales, push brand awareness, and user engagement. This was to result in more checkouts resulting from the platform. They uploaded their product catalog supported by Woocommerce, so they could choose to have Pins automatically created for every item. The Product Pins display real-time info from the catalog, like pricing details and availability. The plan has been 3 posts a week – a Standard Pin, Idea Pin, and Video (best as an Idea Pin). Standard Pins tagged products from the catalog to better serve their buyer’s journey.
In the last 90 days, our client acquired over 50 new followers and a significant increase in impressions, engagements, and conversion events. Their page has had numerous popular video Pins with the top Idea Pin video reaching 23.8k viewers, 1.3k clicks, and 45 likes. The popular Idea Pin alone resulted in 2 checkouts.
The top Idea Pin for “Holiday Appetizers” resulted in 5 checkouts and was boosted once for $25. We were also able to utilize Pinterest posts for other sources of advertising – cutting costs and making use of our services in a variety of different aspects.
Overall, our Pinterest management has been primarily organic, leading to revenue in the holiday season, all with minimal paid strategy. The company has seen successful results from the platform in merely three months. We are excited to see more positive results in the coming year and how Pinterest better assists their e-commerce efforts.