Outsource Email Marketing

Email marketing is a highly profitable marketing channel for the following reasons:

• Email marketing is free, no ad costs required.
  • Unlike advertising on Google, Facebook, etc. you have free distribution to your best customers and contacts. 
• It’s a great way to maintain connections with your customers, leads and referring partners. 
  • Unlike social media, you can rest assured that your message will be sent to your top contacts, at the moment you choose. 
• It’s highly measurable.
  • Like all things in digital, we can measure the effectiveness of the program. We will know how many people opened the emails (including who opened), who clicked to your website, and who transacted. 

Hubspot recently reported that:

• 77% of marketers have seen an increase in email engagement over the last 12 months.
• 37% of brands are increasing their email budget.

With that, it’s important that every brand has an email marketing strategy and solid execution. Email marketing is proven to drive incremental conversions and enhance relationships with your best customers. 

If your company doesn’t have the bandwidth nor expertise to have a strong email marketing strategy, it’s time to outsource your email marketing efforts.  To start, let’s review the benefits of outsourcing email marketing. 

Benefits to outsourcing email marketing

• Emails will get sent out

• • • With email in-house, oftentimes weekly newsletters are pushed to bi-weekly, then monthly newsletters. It’s an issue with bandwidth.  There are other pressing needs of the business and email is typically pushed back. When you outsource email marketing, you can be sure that emails will be sent out, as planned, monthly over month.

• Automation emails will be sent for you

• • • Automated emails are amazing in that they are automatically sent to each user, at the time that matters the most. A few examples:
      • Abandoned cart emails will be sent as soon as users leave a website with a cart full of goods. 
      • Welcome emails are sent once a user signs up for newsletters. 
      • Welcome emails can turn into a series of emails, sent weekly for 4 weeks giving users a holistic view of the business.
    • While automated emails are super helpful, it does take some level of sophistication and know how to truly set these up correctly. 

• Email benchmarking

• • • With any email campaign, you’re probably wondering, is this performance good? Is my click through rate exceeding industry averages? Am I getting qualified clicks to our website? What are these users doing on my website? Is this growing my revenue?
    • With an email marketing agency like Rise Marketing Group, you will receive benchmarking metrics so you can see how you’re performing against your peers. If you’re under benchmarks, optimizations should be made. 
  • Email optimizations
    • It’s one thing to launch email campaigns, another to actively optimize email programs. Optimization is making proactive changes based on the data, optimizations can include:
      • Changes to subject lines
      • Testing unique call to actions
      • Testing various email lengths
      • Including different graphics and emails within emails to make more engaging. 
    • By outsourcing email marketing, you can expect proactive optimization.

• Email design

• • • Emails should be an extension of the brand. With that, emails should have a strong design element. It’s not rocket science, but by outsourcing email you can expect email designs to reflect that of the brand. 

• Email capture

• • Email marketing is great, but the success is dependent on the addressable market (i.e. number of emails). By outsourcing email marketing, you will be able to have an effective email capture on website, to build the email lists daily, which will increase the business impact of email marketing.
• Incremental Revenue
  • Email marketing can be a highly profitable channel and drive more revenue for your business. By outsourcing, you can ensure that money is not left on the table from email marketing.

If your email marketing needs to be up leveled to drive even more growth for your business, Rise Marketing Group can help. A great entry point is contacting Rise to do an email marketing audit, to understand the opportunity to drive even more performance. We will determine the upside by reviewing:

• Total email count
• Email collection points
• Number of emails sent out
• Compare email metrics against benchmarks
• Automation setup and areas to improve
• Cadence of emails sent
• Copy within the email, including subject lines, copy, graphics, etc.
• Design aesthetic of the emails

To recap, email marketing can drive a ton of success. If you feel like your email marketing program could benefit from outsourcing, contact Rise Marketing Group, and we’ll take your program to the next level!