On-Page SEO
On-page SEO, also referred to as on-site SEO, optimizes your website’s content for search engines while matching users’ search intent. This type of search engine optimization includes optimized on-page content, implementing an internal linking strategy, creating SEO-optimized URLs, adding metadata to each page, and utilizing structured data markup. An on-page SEO strategy enhances users’ experience on each page of your site, beginning with the one they click into from organic search results.
On-Page vs. Off-Page SEO
Both on-page and off-page SEO are crucial to the success of your overall SEO strategy. The focus of on-page SEO targets optimizing content on each page of your site. Alternatively, off-page SEO focuses on SEO strategies on other sites that could help your site improve positioning within Google search results. As an example, both types of SEO utilize linking strategies. However, on-page SEO focuses on internal linking structure, in which one page on your site links back to another page on your site. Off-page SEO links to your site from other websites.
Prioritizing on-page SEO first ensures that users who find your site will have the optimal experience. This can lead to conversions, repeat visits, and even longer session durations. Then, when you start to implement an off-page SEO strategy, such as link building, users who click into your site from another site will see your optimized pages and content.
On-Page SEO Services
Rise Marketing Group offers on-page SEO services that create and implement strategies used to optimize your webpages for improved search rankings. An on-page SEO strategy should encompass efforts that help provide an optimal experience for each user on a webpage of your site. It can also help you narrow down what users’ intents may be when they visit that page.
For on-page SEO, your content strategy should be broken into two parts: creation and optimization.
When creating new content for your site, you want to make sure that it is tailored to topics that your target audience may be searching for. Producing high-quality content is key to improving your rankings within search results. Content helps drive conversions and helps search engines understand which users might be looking for your site.
Content optimization uses SEO strategies to improve your web page content’s ranking within organic search results. It includes adding internal linking structure to a page and updating meta titles and meta descriptions using targeted keywords. Optimizing content also improves user experience by fully tailoring your content to your target audience’s search intent.
Helpful content is rewarded through Google’s core ranking systems, meaning reliable content geared towards people first takes priority within organic search results. Sometimes, organizing your content through an SEO strategy may not be the best way for users to experience the content. If that is the case, tailoring your content to user experience first is best. You may also want to consider revising your SEO strategy to better suit the needs of your users.
Structured data markup, also known as schema markup, allows search engines an easy way to read and understand what the content of your pages consists of. This allows search engines to organize your content within its search results with a better understanding of the user intent you are targeting. Structured data markup provides search engines with data such as reviews, location or geo-targeting, and the type of content on the page (such as an article).
Rich results occur when Google provides additional information to users about a page on your site within its search results. Most pages appear in organic search results with a small description of a webpage and a title that allows users to click into the site. With rich results, users also see ratings, products, videos, how-tos, and other content that helps users narrow down what they are looking for in Google search results.
Structured data markup allows Google’s crawlers to determine whether your page should appear in rich search results.
Adding keywords to the content of a webpage gives you better opportunities to rank within search results based on what your users are searching. Pages should contain high-value keywords that are relevant to the topic you cover within that page’s content.
Targeted keyword research also provides your site with ample opportunity to show up in search results as a featured snippet. A featured snippet is a type of search result that shows up at the top of a search engine results page (SERP). As a featured snippet, Google utilizes short sections of content from the page that it is linking to, showing that the article is able to provide an easy answer to a user search query.
Adding high-value and relevant keywords to each page on your site shows search engine crawlers that your webpages offer ideal information that users are searching for in specific search queries.
Internal linking structure allows you to add links on a webpage to other relevant pages on your site. It gives users easy access to additional pages that they may want to read that cover similar topics or provide more in-depth information to what has already been covered on a given webpage.
Optimal link architecture is crucial to ensuring that all links on a page are crawlable for search engines. These links help search engines locate similar pages on your site to better understand how the pages on your site relate and interact with one another.
On-Page SEO Checklist
To get started with on-page SEO, review the following checklist to make sure that your strategy fully covers areas that will improve your ranking within search results:
- Conduct keyword research
- Optimize title tag
- Add metadata
- Review url slug
- Write high-quality content
- Add internal linking
- Optimize headers
- Include image alt text
- Provide structured data markup
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