Marketing for Roofers | Capture More Leads
Marketing is essential for all roofing companies big or small. Traditional methods have almost completely gone away, making a strong digital presence essential for generating new leads. At Rise Marketing Group, we help roofers get the most out of their marketing budget through a variety of strategies, such as paid ads, lowering cost per acquisition, and web development to secure new leads.
If you are struggling with any of these tools or concepts, contact Rise Marketing Group today for a free consultation!
Google Ads is a paid service that places your company at the top of search rankings when relevant keywords are used. It is a great way to bypass popular yet contested keywords with difficult rankings. Now you are more likely to be seen by people actively searching for a local contractor. The higher a business shows in a user’s search results, the more likely they are to engage with it.
Local Service Ads are one of the best online tools for local contractors since they are primarily targeted through geolocation. Most roofing companies only operate in a certain radius, or are tied to specific areas due to licenses varying from state to state. The LSAs are perfect for these types of businesses as they appear in their own section at the top of Google’s results page only when a user is within a certain area. Your company will only show up in results if the user’s query is both about roofing and they are physically in a specified area. This prevents ad spend wasted on out-of-state leads.
Content advertised on social media platforms Facebook and Instagram is known as Meta Ads, named after their parent company. The Meta Ads Manager, your one-stop hub for optimizing campaigns on both platforms, offers analytical insight into engagement and demographic metrics for your content. This data is essential for optimizing all of your campaigns and provides a clearer image of the exact kind of customer that is interacting with your advertisements.
SEO or search engine optimization, is the practice of revising your online presence to better increase rankings in search results. This is often done through keyword research, using tools to determine what keywords are used most frequently in the context of roofing. Some keywords will be difficult to rank for, meaning other roofing companies will be placed above you in search results for the same keyword. This blog has outlined some of the best ways to optimize your online content for these keywords and increase your chances of reaching the top of the results page.
Similar to how Meta Ads provides both data and engagement, web development benefits your online presence by appeasing Google’s standards and also providing a seamless user experience. On the technical side, web development involves increasing loading speed, strengthening bandwidth, and using high-quality human-generated content. All of these factors feed directly into Google’s bots which assess the quality of your website. For human users, optimizing your website is paramount to increasing conversions. If your website fails to load, is difficult to navigate, or looks low quality, it can make every other concept on this page completely null and void.
