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client case study

Lobster Anywhere

Growth through a Diversified Program

LobsterAnywhere is the trusted source for the best Maine lobster delivery to your front door, overnight, guaranteed. Since 1999 LobsterAnywhere has been delivering fresh Maine lobster nationwide. They have seen tremendous growth since launching a paid search campaign as well as focusing on social media marketing efforts.

lobsters on ice

YoY Revenue Growth (2020 vs. 2019)

  • 85.47% increase in new users
  • 83.03% increase in Ecommerce conversion rate
  • 242.39% increase in purchases
  • 245.32% increase in revenue
  • With a well diversified advertising portfolio, leveraging Google, FB/IG, and Criteo, Lobster Anywhere has seen tremendous YoY growth, with a 245.32% increase in revenue in 2020.
  • Along with leveraging multiple ad platforms, focusing on organic reach with Instagram, implementing Later’s Linkin.bio tool has brought in over 5,000 new users and $8k in revenue.
  • With Criteo’s Dynamic Remarketing, we’re able to efficiently retarget Lobster Anywhere’s large user base
  • By focusing on fun and engaging creative for FB/IG ads, while refreshing creative on a monthly basis and creating relevant seasonal/holiday ads, a consistently high CTR is met, which is 3X the industry average.
  • Using a data-driven approach by utilizing DashThis’ custom reporting, we’re able to track performance metrics on a weekly basis in order to make necessary optimizations.

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