How to Build Social Media Presence

There is no better time to improve your social media presence. The best way to ensure that is to hire professionals who have experience building a social strategy for businesses like yours. Save yourself time, energy, and costs by considering a marketing agency to assist you with your social media efforts.

There are many reasons why you should maintain a strong social media presence. It’s a great way to promote your brand, understand and communicate with your audience, and learn valuable information about your target audience. Instead of taking on social media management by yourself or hiring a dedicated employee for that position, consider getting help from those who are on the platforms every day.

Brand Awareness

Maintaining a robust social media presence means that you are proving to your audience that you are available to answer questions and solve problems they may have about your product or services. Each post is an opportunity to gain revenue, obtain a new customer, or begin a new connection. 

Hootsuite claims that there are 4.2 billion active social media users, “almost twice as many as there were five years ago.” That is a huge audience that you cannot afford to miss. If you want to compete with other companies, you need to be online, and active and maintain a strong social media presence.

How to Measure Brand Awareness

There are many ways to measure brand awareness. For example, reviewing who is following your account or running active surveys for your followers to answer and collect feedback. Using tools like Google Analytics helps measure your branded search volume, analytics, and key metrics regarding the impact social media is making on your website traffic and activity.

Promote Your Brand

Once people are aware of your brand, you can work to promote your company’s products and services through an organic or paid strategy. Promoting your brand, services, or products helps to create awareness on a broader scale so that you can spark interest and demand from new audiences. The examples below focus on organic ideas that are available on social media platforms. 

Promotional ideas include:

• Giveaways
• Discounts/Promo codes
• Host a contest
• Social Exclusive Deals
• Partnerships
• Weekly Hashtags

These promotions generate excitement for your company and spread your name through word of mouth between friends, family, and followers. They do so with every repost, reshare, comment, and more. Every interaction with a user will further promote your brand.

Giveaways

Social media users love free things. If your company is interested in giving away a product or service, an agency will plan how to execute that. They start by establishing goals, understanding what the audience wants and what they will get, creating engaging content, and then posting. This is one way to excite users about your brand.

Discounts/Promo Codes

Promo codes give users a discount on your product or service. Whether temporary or indefinitely, there are different ways of going about this. You can choose a discount percentage-wise or dollar-wise, determine what it applies to, limit the number redeemed, or make the code unrestricted. Agencies post the code and get users excited about their discount opportunity.  

Host a Contest or Offer Exclusive Deals

There are a lot of incentives to gain activity on social media. Exclusive deals are available when you host contests while asking people to repost, comment, or like. The tools you need are available, you simply need to know the best strategy 

Partnerships

Businesses that create Instagram posts have the opportunity to add paid partnership labels in their tags. Allowing branded partners to promote your business results in boosting brand content posts and stories. The creator also permits to turn those posts into an ad. 

Weekly Hashtags

A unique idea for brands is to include weekly hashtags in their posts that users are familiar with. This entails trends that are ongoing or that you are hoping to start. Examples include #MondayMotivation or #ThrowbackThursday. Once users read this, they know the intent of your post which leads to better engagement. Hootsuite provides popular hashtag options to choose from.

Strategize and Implement Successful Promotions

Planning is the first step in strategizing and implementing successful promotions for you. Knowing your industry, audience, and needs is the first step in planning a promotion that will intrigue users. Once a marketing team determines the best promotional method, they then develop a schedule that best fits your needs in days, weeks, or months.

Communicate With Your Audience

When you have a consistent and active social media presence, you are available to speak to your audience, update them, and answer any questions they may have. There are many options on how you can do this. You may answer direct messages, join community groups, share videos of your services, and more. 

Understand Your Audience

To understand your audience, there is the option of joining groups or pages on platforms like Facebook, for example. Find communities or create groups for you to hone in on your target audience. While it is acceptable to post your products on these pages, it is important to remember it should primarily be a space for people to share thoughts and build relationships.

Have Conversations With Customers

Direct messaging is a popular way to have one-on-one conversations with people, they can message you directly or “slide up” or react to your stories/posts you recently published. Agencies like us manage this because it is important to answer in a timely manner; whether they are positive or negative, your customers want to feel heard by your brand.

Get Feedback From Your Followers

Comments, direct messages, or posts that you are tagged in, give the audience the tool to provide your company feedback on their products or services. Every opinion should be taken as a tool to learn more about your customers and a way to better your company. Ask for your audience’s opinions and gather information on their preferences and thoughts about your products or services.

A useful method of keeping track of feedback is creating a spreadsheet separating your complaints and suggestions so that you can consider this information in the future. Always professionally address negative feedback.

On Top of Current Trends

A benefit of working with an agency is that they are on top of new trends, updates, and changes that are happening in the digital world. Popular trends are hard to keep track of but when you have a connection on the inside, you will stay on top of what everyone is talking about. When you know the trends, you utilize and implement them in your future marketing efforts.

Social Media Ads/Boosting Posts

There are always opportunities for advertising on social media platforms. Whether that be starting a campaign or boosting already published social media posts, you can broaden your customer reach by simply investing in social ads. Boosting a post is the quickest and easiest way to promote; you are creating an ad that already exists by simply showing it to a wider audience. Have a team who can carefully plan out and strategize what you need and execute it for the appropriate time.

Save Time and Stress

You can save your valuable time building your company and leave the rest to an agency. Why hire a new employee to carry out your social media efforts when there are professional agencies that specialize in just that? The social media strategy requires well-thought-out planning and implementation. Agencies have the tools to do this, your focus can be on running a successful company with a strong team by your side.

Bring Prior Experience

Marketing teams work with numerous brands, businesses, and companies. The findings we have learned in the past only work as valuable tools for your efforts. Instead of you testing what does and does not work, the answers are already available.

Agencies know the best plans for specific industries, what audiences are looking for, and how to get your posts in front of the right people. The work better serves your social media marketing efforts because of experience and testing. There is no need for you to waste your important time and energy figuring out what works and what doesn’t when the answer may already be clear.

Rise Marketing Group Can Help Your Social Media Presence

Do you need assistance with your company’s social media efforts? Contact us today to schedule a call where we can map out your social media strategy and discuss how we can help manage your account. Let’s work together to maintain a strong presence for your brand on social media.