Google Ads for Ecommerce

Advertising on Google is a must for any business operating today, but it is especially crucial for those in the realm of e-commerce. Google allows you to easily reach users who are specifically looking for your products, or an audience segment that is likely interested in them, as well as broaden your reach to new audience segments. This increases the traffic to your website, which tends to lead to an increase in sales.

Google Ads Services

Rise Marketing Group offers a number of services to ensure that your business is getting the most out of Google. These include search campaigns, Performance Max campaigns, and conversion tracking.

Search Campaigns

When you’re looking to purchase something, what’s the first thing you do? Google it. This is where search campaigns come in. They allow you to place ads directly on Google’s search engine results page, right where potential customers will see them. We’re experts at setting up search campaigns and selecting the right keywords to ensure your ads are seen by the right people.

Search campaigns look like this:

Shopping Campaigns

Shopping campaigns are very similar to search campaigns, but instead of only showcasing a link to your website, your product is shown at the very top of the search engine results page. It will show the product name, price, and other relevant info. At Rise, we can upload all of the required data to Google Merchant Center to ensure your shopping campaign is a success.

Shopping campaigns look like this:

Display Campaigns

When it comes to making ads engaging, there’s no better choice than a display campaign. With this campaign type, your creative assets are shown across the Google Display network. This includes millions of apps, websites, and Google-owned properties such as YouTube. We can help you with the creation of assets, as well as setting up your display campaign for optimum performance.

Performance Max Campaigns

PMax campaigns make use of Google’s machine learning to increase conversions from all of Google’s owned inventory. This includes search, display, YouTube, Gmail, maps, and more. While PMax is heavily automated, we know how to give the machine the best possible signals, leading to the best possible conversion rate.

Conversion Tracking

Conversion tracking keeps you informed of what customers are doing after they interact with your ads. When it comes to Ecomm, the conversion most people focus on is making a purchase. However, it’s important to also track early events, so that you understand your whole funnel and where the pain points are. We can easily set up conversion tracking for your business, and create a dashboard where you can see what actions your customers are taking.

Advanced Strategies

Our team are experts when it comes to advertising on Google for ecommerce. Here are just some of the advanced strategies behind our success. If any of these seem like something you’d like to try, contact us to get started.

Campaign Structure

Campaign structure is critical for your Google Ads success. A flawed structure limits your growth and profitability, while a properly built campaign leads to an increase in exposure and conversions. For more information, read our campaign structure guide here.

PMax for Ecomm

Performance Max, PMax for short, combines Google’s automation and machine learning techniques across bidding, budget optimization, audiences, creatives, attribution, and more, to help your campaign reach its full performance potential. To learn more, check out our PMax guide here.

Bid Strategies

Crafting a well-thought-out bidding strategy is vital to a campaign’s success. When it comes to ecomm, there are four main options to choose from: max conversions, target CPA, max conversion value, and target ROAS. Your choice will depend on your business structure, goals, product pricing, and margins. To learn which one is right for you, check out our guide to bid strategies here.

Scaling Campaigns

In the realm of ecommerce, you never want to be stagnant, but constantly growing. There are a number of ways to scale up, including new customer acquisition, increasing revenue, increasing purchase frequency, and building strong relationships. To learn more about scaling campaigns, read our guide here.

Optimizations

Optimization is the art of analyzing metrics and understanding signals, allowing you to tweak your campaigns so they perform to their full potential. Optimizing has a marked effect on the efficacy of a campaign. To learn more about optimizing a campaign, and the benefits of doing so, read our guide here.

Interested in a Free Marketing Consultation for Your E-Commerce Business?

Contact us for a free e-commerce marketing consultation. Expect a response within 1 business day to schedule your consultation.

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