Looking for a marketing lead generation agency? Here is a breakdown of what to look for when seeking help.
Looking for a marketing lead generation agency? There are a lot of agencies out there, it’s important when looking for leads that you partner with a marketing lead generation agency. In this blog post, we will break down what to look out for when considering hiring a marketing lead generation agency.
What To Look Out for When Hiring a Lead Generation Agency
Lead Generation Experience: This is critical. Ask what their experience is in lead generation, specifically. For example, eCommerce or branding agencies have significantly different skill sets. You must speak with an agency that has lead generation experience.
Ask the following questions:
- What other lead generation clients do you have?
- Can you share success stories or case studies of lead gen clients?
Lead Generation Landing Page Capabilities
- Lead generation is a combination of targeting the right audience, serving the right messaging, and delivering a page that will provoke action. Often, you can’t simply drive traffic to your website without a strong call to action. Sometimes it requires building out a landing page, speaking to the search intent they typed into Google, echoing back that you can do what they’re searching for, and asking for their information to start a conversation. That could be in the form of a valuable piece of content, scheduling a free consultation, or simply signing up for a unique product before it’s available.
- In these instances, it’s helpful to work with an agency to do A/B testing to test driving targeting traffic to several landing pages, to determine what yields the highest lead ratio.
Lead Generation Measurement
- Valuable marketers can track leads — which is contact information — and track these back to a specific campaign, keyword, landing page, or ad. However, the best marketers will partner with the client to track the lead to a business outcome and funnel this critical information back to marketing.
- Leads are only as valuable as the customers they create. A pitfall is focusing too much on the number of leads, and not the quality. We work with your internal team to understand how these leads are transitioning to business outcomes and make marketing decisions from this information.
Audience Segmentation
- Typically, lead gen campaigns are looking to hit a specific audience. With that, you want to work with an agency that can leverage a variety of marketing platforms and tactics to hone your audience. That could include targeting by job title, company industry, email, past site visitation, search history, etc.
Creative
- Creative and messaging will resonate differently for each audience. The right message must be serving the right audience.
Rise Marketing Group’s Approach to Lead Generation
At Rise, we love led generation clients. Generally, starts with brainstorming to identify the right audience, creative, and landing page experience.
Our approach is unique as we’re but what makes our approach different is we’re:
- Data-driven. We start with a marketing strategy but then sift through the data to inform us where the real leads are coming through, and how we can exploit this to find more of these potential customers. The data will let us know if we’re right or wrong, if you’re constantly looking at the data and getting real feedback from the clients, positive or negative, you will eventually lock in on the target client.
- Full-service agency: If it’s determined that we need new creative, test different landing pages, or need an email drip campaign to foster the leads, we can do this. Within our team, we have specialists spanning the above, and we can customize our approach to have creative, landing pages, and email campaigns that speak and drive action from our lads.
- Collaborate with the client: We brushed on this slightly with our last point, but we love real feedback. Positive or negative – it’s all positive, as it’s feedback to if the approach is working. If it’s positive, we keep the course and if it’s negative, we pivot. Generally, it will be a mix of the two – push what’s working, stop what isn’t, and optimize what’s in between.
- Platform agnostic: We enjoy utilizing Google, Microsoft, social, etc. We’re not a one-trick pony and try to answer your led gen needs with one platform, one strategy, or one tool. Online behavior doesn’t work like that. We will try a few different platforms and focus on the top strategies. Generally speaking, there will be several that work — some might be best at driving consideration, and others better for driving action further down the funnel.
Interested in hearing how Rise Marketing Group can drive more qualified leads for your business? Let’s have a chat and a true consultation to understand what you’re looking for, what’s been done, and how we can add value to the existing process. We don’t rely on flashy sales decks, rather, real consultations to help you drive more business with marketing as a catalyst for growth. Contact us here or email, Ben@risemkg.com.
