Many individuals avoid email marketing due to the slight learning curve that comes with setting up your newsletter. While the maintenance for email channels is simple with modern day automation, it is best to hire someone who understands the platform fully to get you going. Hiring a Klaviyo partner, like us here at Rise, is a great way to guarantee your email channels are effective and functioning from the start. Let’s explore why that is below!
What Is a Klaviyo Partner Agency?
Similar to cafes that state they “Proudly Serve Starbucks”, agencies that collaborate with Klaviyo gain access to the software and in return recommend it to their clients. Here at Rise, we are proudly a Klaviyo Partner Agency. Klaviyo vets, trains, and supports agencies like ours and approves them to recommend their products to customers. This means our team is composed of certified experts on Klaviyo and its functions. This is different from a generalist who may have an understanding of email marketing as a whole, but not mastery over a specific platform.
The Advantages of Working with a Klaviyo Partner
Like any marketing channel, operating them can be easy, but it takes expertise to drive real results. While Klaviyo is easy to use for a business of any size, having a team of experts behind you to help with its major features like segmentation, automation, and analytics is a major plus.
Faster Setup and Stronger Strategy from Day One
Klaviyo offers many pre-built functions that allow you to set up an entire marketing campaign in just a few days. With pre-built email flows, smart segmentation, and automation triggers, Klaviyo gets you results from the start that don’t require expensive research.
Customized Email Marketing That Matches Your Brand
Additionally, Klaviyo offers branded templates, logos, and automations that suit your brand’s identity. A big issue with email marketing is keeping content visually consistent and most importantly, readable on mobile devices. By using Klaviyo’s templates, you have peace of mind that users can actually view your content, and it has a sense of professionalism to it. This leads to better engagement, and in turn increases ROI.
Access to Beta Features and Platform Expertise
By working directly with a Klaviyo partner, you get early access to new features and deeper insights to the platform. When klaviyo is testing new technologies to add to their service, they often send them out first to their partners to test and analyse. Additionally, this means you will adapt faster to these new tools before competitors get to use them.
Integrated SMS and Email Under One Roof
Klaviyo also supports SMS as it does email. This means you can integrate and automate both campaigns on the same platform. This way you can send newsletter and SMS alerts at the same time, or stagger them to use one channel as a reminder for the other. Unifying these campaigns to follow a predictable flow creates a stronger customer experience.
Results You Can Expect When You Work with the Right Partner
Beyond the guidance working with a Klaviyo partner can bring, you can also expect to see realistic goals for open rates, click-through, and revenue being achieved in a timely manner. If your goal is to increase these metrics by opening up an email campaign, a partner will help guide you through the process of achieving this goal. This is often done through creating and automating welcome flows, abandoned cart emails, and winback series. These assets all eventually lead to increased profit in one way or another, whether that be through closing sales or maintaining customer loyalty.
Why It’s Better Than Doing It Alone or Hiring Freelancers
Another reason to choose a Klaviyo partner/expert rather than a freelancer is that you don’t need to learn the platform from scratch like you normally would. Rather, the partner team can do the heavy lifting and set up your campaigns. get access to experience the team has, like how to form a strategy and effectively execute it. When working with a Klaviyo partner, it means ongoing optimization and updates, not just your setup. While you’ll maintain final approval on what is sent out, your Klaviyo partner will continue bettering your campaign each month based on data from the previous newsletter.
Start Email Marketing Today
Utilizing a Klayvio partner to start your email campaign means less time setting up and more time building loyalty with customers. With an expert by your side, you don’t need to worry if your content is being sent or formatted correctly. Rather, you can focus on procuring emails and making high quality content for your newsletters.
If you want to work with an official Klaviyo Partner to start your email campaign, contact Rise Marketing Group today for a free consultation!
