Background
In this case study, the client is a law firm based in Fitchburg, MA, and serving all areas of Massachusetts. Their areas of expertise are personal injury, DUI/OUI, family law, employment, and unemployment (DUA).
The Goal
The client’s goal was to increase organic traffic to their website. The more traffic one brings to their website, the more clients they are able to bring in. This is extremely important in a highly competitive field, such as law.
The Strategy
We determined the best way to achieve the client’s goals was through search engine optimization (SEO). We began by conducting an SEO audit. This allows us to get an idea for the current health of the client’s website, and what steps can be taken to improve that health. We then began by writing blogs and guest blogs. A blog helps with SEO by increasing the amount of keywords on the client’s website, making them more likely to rank high in search engine results for those keywords. A guest blog is a blog that does not appear on a client’s own website, but links back to it. These “backlinks” increase the authority score of the client’s website, increasing their chances of ranking higher in search engine results.
Putting the client’s plan into action, we started with 2 blogs and 1 guest blog per month, and eventually scaled up to 2 blogs and 2 guest blogs per month. This brought the number of keywords on the client’s site up from 119 to 936 within 12 months.
The Results
The client, whose traffic was 198 per month when they first approached us, is currently experiencing monthly traffic of 520, an increase of 162%. In addition, they are currently the number one search result for 9 keywords, including very competitive keywords, such as “prenup divorce”. The client is also in the top 5 search results for 21 keywords related to their law firm, and the areas of law they practice.
