Google AI performance is now rolling out in Google Search Console. This is highly welcomed for marketers, and a long time coming. To date, marketers have been left guessing at how websites are getting cited within AI overviews on Google and Gemini. There are third party tools, but they’re directional at best. Further, any impressions and clicks within the Google Search AI experience would just roll up as traditional search traffic.
Microsoft was the first major platform to roll out AI reporting. Once Microsoft rolled this out, we all knew it was a matter of time before Google caught up.
Google Developer Announcement: AI Performance Reports
As shared by Google on June 3, 2026, Google finally announced AI performance reporting.
“The new Search Console reports are designed to give you dedicated views of your impressions within generative AI features on Search, such as AI Overviews and AI Mode, as well as generative AI features in Discover.” – Google
If you don’t see this in your Google Search Console yet, not to worry, Google shared that this reporting feature is rolling out, to test, before they make them widely available.
Below is a screenshot of what this will look like.
Within the dashboard we will be able to break out AI performance by:
- Impressions
- Pages
- Countries
- Devices
- Dates
Google AI reporting only impressions
To start, Google will report on impressions. We assume this will change, as click data is just as important, if not more important. However, as we’re entering an era with more zero click searches, Google may just report on impressions.
Our take
This is a great next step for Google to give marketers and website owners insight to how their brand is shown within AI features. Related, Google recently announced that they are rolling out AI referral data within Google Analytics. With these updates from Google and now that we have AI visibility within Bing Webmaster Tools, this helps to eliminate the need for many third party reporting tools, as this comes directly from two large AI / search engines. By marrying these data sets, marketers will have a solid understanding of how each brand is doing on AI search.
While traditional organic search traffic is still the vast majority of site referral traffic (by a long shot), we all know that AI adoption is going to increase, which requires that we understand and optimize towards AI search, just as much as we do for traditional organic search.
