Background
In this case study, the client is an orthopedic practice located in Massachusetts. They specialize in injuries and conditions of all parts of the arm, including the shoulder, elbow, wrist, hand, and fingers.
The Goal
Our client approached us with the goal of becoming more visible in organic search results and increasing organic traffic to their site. They wanted to ensure that people suffering from arm conditions or injuries would be able to easily find them on the search results page.
The Strategy
As always, we began with an SEO audit of the client’s website. This is like a checkup, giving us a better understanding of the health of the client’s site from an SEO standpoint. From there, we are able to begin forming a strategy.
We realized that while the client listed the conditions and injuries they treated, there was not a lot of content mentioning them. We decided it would be beneficial to add a landing page for each condition/injury, as well as write blogs revolving around them. This would increase the amount of keywords on the client’s site, improving their ranking in search results. Additionally, we would write guest blogs, which are blogs posted on other websites that link to the client’s website. This would increase their authority score, also helping to improve their ranking in search results. All of this would help increase organic traffic to the site.
The Results
After one year, our client saw incredible results. This included the following year over year improvements:
- 61.69% increase in organic sessions.
- 611.1% increase in organic impressions.
- 371 additional keywords.
- 8 additional keywords in the top 3 of search results.
- 108 additional keywords in the top 10 of search results.
- 404 additional keywords in AI overviews.
- Authority score increased from 10 to 22.
The client and Rise were both extremely happy and proud of these results. We continue to work with this client, continuing to help them with increasing organic traffic and ranking higher in search results.
