A flight school outside of Atlanta, Georgia contacted Rise for assistance in procuring new students for their Part 141 and Part 61 programs. Their location comes with favorable weather for flying, but also plenty of competition. Our team of experts helped their client fly through the competition and get their marketing goals off the ground!
Forming a Strategy
The flight school approached Rise in hopes of gaining more students for their Part 141 program, the most popular FAA-certified program for those looking to become commercial pilots. However, this proved difficult as another flight school in the area was much larger and taking most of the local clientele. With minimal website content and poor metrics, our client consulted with Rise for assistance.
Implementation
We began with expanding the flight school’s website. They published multiple blogs every month on the client’s site about various piloting topics. This, coupled with external guest blogs hosting backlinks, helped greatly increase our client’s website traffic. We then found what made our client stand out, a significant partnership with a major commercial airline, and advertised this as much as possible.
As we continued to build content for the flight school based around their airline connections and Part 141 program, their brand awareness and visibility skyrocketed. So much so, that within a year our client was ranking #1 for “Part 141 flight schools in Georgia”. The client’s SEO metrics showed significant annual growth once our efforts had been put in place:
Annual Metric Growth (Year 1 vs Year 2)
- # of keywords client ranked on: 290 – 1,961
- % of total keywords in top 10 rankings: 5% – 9.4%
- Authority Score: 15 – 27
Closing
Suffering from low visibility and unsure how to attract students to their Part 141 programs, the client approached us in a difficult situation. Beyond their measurable results, the client has reported success beyond their initial vision. We delivered results that surpassed their expectations, resulting in a surge of student inquiries and applications.
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