Feed Optimization for Ecommerce
E-commerce is all about one thing: your products. The product feed is the place to showcase your products and show potential customers what makes them better than the alternatives. Your feed can be shown on Google, Meta, Microsoft, Pinterest, and a plethora of other places. Optimizing your feed is a necessity if you want to improve your conversion rate.
Feed Optimization Services
Optimizing a product feed really comes down to ensuring all necessary data is included. This helps Google (and other platforms) show your feed to customers who are likely to buy your products. It’s important to note that optimizing your feed not only impacts paid, but also organic results. We’re capable of taking any product feed, optimizing it, and turning it into an invaluable asset for driving sales.
At Rise, we’re specialists when it comes to knowing what data is needed for a fully optimized product feed on Google. By giving Google the correct data, such as product category, product type, product images, and more, your product will be shown in the feed of those most likely to buy it. Your product may even be shown to (and find success with) demographics you hadn’t considered before. All of this leads to and increase in sales. To learn more about feed optimization and how it can drive incremental sales, check out our guide here.
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