Analytics and Marketing Dashboard Services

Most business owners and marketers believe in the power of data, but don’t have an understanding of who is coming to their website, what they’re doing, which marketing campaigns are the most effective and how to improve their marketing based on the data.

That’s where Rise Marketing Group comes in. Unlike the DIY analytic dashboards currently available in the marketplace, Rise is a full service marketing firm, with an analytics offering that will:

1. Create a customized dashboard in Google Looker Studio to surface insights to inform marketing decisions
2. Setup Google Analytics
3. Setup measurement from various ad platforms (Google, Meta, etc.)
4. Ad hoc analytics meetings, giving insights based on data to make informed decisions to improve your business
5. (optional) Rise can assist in the deployment of a marketing strategy

The Data Holds the Answers

We believe that the answers are in the data. The data doesn’t lie, once you can view and access it, you will be able to understand what’s working and what’s not, which will drive future strategy.

What you can expect from our analytics team:

Flexibility in customizing your analytics to your business needs.
Creating a customized dashboards that’s unique to your business. Within our dashboards we can go high level and very detailed. Additionally, we can integrate with countless datasources, including: GA4, Google, Meta, Microsoft, LinkedIn, Google Search Console, Twitter, SEMRush, and custom data sources.
An understanding of how to interpret the data to fuel future marketing decisions

Types of Dashboards Created

Every dashboard is customized, whether you’re looking for an executive view, or deep dive into the data with a marketing view.

Executive dashboard – Designed for executives looking to get a quick understanding of how the website and marketing channels are performing.

Marketing dashboard – Designed for the marketing managers who are looking to pull out the high level insights, but also go deep into the weeds across the website and various marketing channels. The marketing dashboard includes site analytics and both SEO and PPC dashboards:

SEO Marketing Dashboard – SEO dashboard pulling in metrics from a variety of sources including, Google Search Console, SEMRush, Google Analytics, etc.

PPC Marketing Dashboard – PPC dashboard pulling in metrics from a variety of advertising marketing source including Google Ads, Meta (Instagram and Facebook), LinkedIn Ads, Microsoft, etc.