Search Engine Marketing (SEM)
As a Google Premier Partner, awarded to the top 3% of agency partners – we know what it takes to drive profitable customers and leads for our clients through Search Engine Marketing.
We were awarded this status based on our optimization scores, and spend under management.
Led by a Former Google Employee
Rise Marketing Group has the expertise to maximize your investment on Google Ads and other search engines like Bing, DuckDuckGo and others.
We're a proud Google partner and manage millions in search ad spend per year.
Be Present on All Search Engines
If search works, don’t just be on Google – be discovered on all search engines. While we’re a Google Premier Partner, we’re also a proud Microsoft partner and will get your website in front of customers wherever they’re searching.
Interested in Learning How We Can Grow Your Business with Search Ads?
Step 1: Fill out the lead form below.
Step 2: Rise will follow-up to schedule a 20 minute call to understand your business, needs, growth aspirations, etc.
Step 3: Rise will provide a free audit of your current search marketing program. We ask for read-only access to your advertising platforms (Google, Microsoft, etc.) and analytics.
Step 4: Rise will present a search strategy along with a scope of work.
Once You Become a Partner, This Is What You Can Expect:
Phase 1: Onboarding
Onboarding – Meet your search engine marketing team.
Take time to learn the business and all past efforts, get appropriate access points.
Phase 2: Finalize Strategy, Set Up Analytics
Finalize go-to market search marketing strategy and implement.
Establish customized dashboard in Google Looker Studio.
Phase 3: Ongoing Optimization
Review data, Optimize, Test and Grow (and repeat!)
Don't Take Our Word for It: Hear from Some of Our Other Search Marketing Clients!
client reviews
Contact us Today for a Free Search Consultation
What’s included in Rise’s Search Marketing Management:
Explore All Search Engines via SEM
To enhance the visibility of your site, it's essential that you are present across all the search engines like Google, Bing, Yahoo, Ask.com, AOL, DuckDuckGo, Ecosia, etc. Google is big and is very important to be on, but your business should be on all search engines.
Effective Ad Copy Creation & Delivery
Search ad copy is that the pivotal moment for brands to connect with their audience. At Rise Marketing, we customize search ad copy to align with the intent of the search keyword and landing page offering.
Keyword Research Using Multiple Tools
We leverage a variety of search engine marketing software and tools to pin-point the exact keywords that will drive customers and leads for your business. We leverage Google's keyword planner, SEMRush, competitive data and your data within Google Search Console.
Delivering Optimal Quality Scores
Rise Marketing Group will help you to identify the best opportunity for improving your paid search Quality Score and drive cost savings for our clients. Once optimized, Quality Scores can help lower our cost per clicks, increase click-through rates, and obtain higher ad positioning.
Search Query Reports: The Money Maker
Search query analysis is super important as it affects your performance directly. At Rise Marketing we mine through search terms to ensure we're advertising on high intent keywords and reduce wasted spend on irrelevant terms.
Automated Bid Management
We’re a strong believer in leveraging Google's automated bidding technology. We inject business intelligence (i.e. conversions) into Google Ads, Microsoft Ads, etc. to inform smart bidding across all of our search campaigns.
Performance Max
For any e-commerce shop, shopping campaigns are CRITICAL. They're proven to drive positive returns. By partnering with Rise Marketing Group, we'll assist with feed optimization, Performance Max setup with ongoing data analytics to drive performance.
Ongoing Optimization
PPC campaigns require ongoing optimizations. We're not a set it and forget it shop. We should have ongoing A/B tests to maximize performance and understand the best way to capture customers.
Frequently Asked SEM Questions:
What is Search Engine Marketing (SEM) and how does it work?
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It typically works on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their target audience. When users search for those keywords, the ads appear at the top or bottom of the search results, and advertisers pay only when users click on their ads.
What are the key components of a successful SEM campaign?
The key components of a successful Search Engine Marketing (SEM) campaign include:
• Comprehensive keyword research to identify relevant and high-performing keywords.
• Well-crafted ad copy that is compelling and relevant to the target audience.
• Effective landing pages that provide a seamless user experience and encourage conversions.
• Strategic bidding and budget management to maximize ROI.
• Ongoing monitoring, analysis, and optimization of campaigns to improve performance.
How does Search Engine Marketing (SEM) differ from SEO (Search Engine Optimization)?
Search Engine Marketing (SEM) and SEO (search engine optimization) are both strategies to increase visibility in search engine results, but they differ in their approaches:
• Search Engine Marketing (SEM) involves paid advertising, where advertisers bid on keywords and pay for clicks.
• SEO focuses on optimizing website content and structure to improve organic search rankings without direct payment.
• Search Engine Marketing (SEM) offers immediate visibility and control over ad placements, while SEO is a longer-term strategy that requires ongoing efforts to improve organic rankings.
What are the benefits of using Search Engine Marketing (SEM) for businesses?
The benefits of using Search Engine Marketing (SEM) for businesses include:
• Increased visibility and brand exposure in search engine results.
• Targeted reach to specific audiences based on keywords and demographics.
• Immediate results and the ability to drive traffic to websites quickly.
• Measurable and trackable performance metrics to evaluate campaign success.
• Control over ad placements, budgets, and targeting options.
• Ability to test and optimize campaigns for improved ROI.
How do I choose the right keywords for my Search Engine Marketing (SEM) campaigns?
To choose the right keywords for your Search Engine Marketing (SEM) campaigns:
• Conduct thorough keyword research using tools like Google Keyword Planner or SEMrush.
• Consider the relevance, search volume, and competition level of keywords.
• Focus on long-tail keywords that are more specific and have higher intent.
• Analyze competitor keywords to identify opportunities.
• Use keyword grouping and organization to create targeted ad groups.
What are the best practices for creating effective Search Engine Marketing (SEM) ad copy?
Some best practices for creating effective Search Engine Marketing (SEM) ad copy include:
• Crafting compelling headlines that grab attention.
• Highlighting unique selling propositions and benefits.
• Using clear and concise language.
• Including relevant keywords in ad copy.
• Adding a strong call-to-action to encourage clicks.
• Testing multiple variations of ad copy to optimize performance.
How can I optimize my landing pages for better Search Engine Marketing (SEM) performance?
To optimize landing pages for better Search Engine Marketing (SEM) performance:
• Ensure landing pages align with the intent of the ad and provide relevant content.
• Use clear and persuasive headlines and subheadings.
• Include prominent calls-to-action that match the ad’s objective.
• Optimize page load speed for a seamless user experience.
• Make sure landing pages are mobile-friendly and responsive.
• Conduct A/B testing to determine the most effective design and layout.
What are some common mistakes to avoid in Search Engine Marketing (SEM) campaigns?
Some common mistakes to avoid in Search Engine Marketing (SEM) campaigns include:
• Poor keyword selection and targeting, leading to irrelevant clicks.
• Overbidding or underbidding on keywords, impacting ROI.
• Neglecting to monitor and optimize campaigns regularly.
• Failing to create compelling ad copy and landing pages.
• Ignoring quality score and ad relevance, affecting ad rank and cost.
• Not utilizing ad extensions and other available features.
• Not reviewing search terms and adding irrelevant negative keywords.
How do I track and measure the success of my Search Engine Marketing (SEM) campaigns?
To track and measure the success of Search Engine Marketing (SEM) campaigns:
• Set up conversion tracking to monitor specific actions (e.g., purchases, form submissions) on your website.
• Utilize tracking parameters and URL tagging to track campaign performance in analytics tools.
• Analyze key metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).
• Use analytics platforms like Google Analytics or marketing automation tools to gain insights into user behavior and engagement.
What are the latest trends and innovations in Search Engine Marketing (SEM)?
Some of the latest trends and innovations in Search Engine Marketing (SEM) include:
• Increased focus on voice search optimization and the use of long-tail conversational keywords.
• The rise of visual search, with search engines providing results based on images or videos.
• Growing importance of machine learning and artificial intelligence in bid optimization and ad targeting.
• Integration of Search Engine Marketing (SEM) with other marketing channels for a holistic approach, such as combining SEM with social media advertising.
What is the minimum budget for Search Engine Marketing (SEM)?
The minimum budget for Search Engine Marketing (SEM) can vary depending on various factors, such as the competitiveness of your industry, target keywords, geographic location, and campaign goals. Search Engine Marketing operates on a pay-per-click (PPC) model, where you pay for each click on your ads.
While there is no fixed minimum budget, it is generally recommended to allocate a budget that allows for meaningful results and sufficient data for optimization. A lower budget may limit your reach and the number of clicks or conversions you can achieve.
As a rough guideline, many businesses start with a monthly Search Engine Marketing (SEM) budget of around $500 to $1,000. However, it’s essential to consider your specific circumstances and goals. It’s always a good idea to consult with a digital marketing professional or an Search Engine Marketing (SEM) agency to determine a budget that aligns with your objectives and helps you achieve meaningful results.
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