Rise Marketing

Rise Marketing Blog

Welcome to our blog page! We aim to provide you with the most relevant information and articles to keep you up to date on what's happening with Rise and the industry.

Browse our selection of articles on all topics related to marketing including current trends and news, blogs from industry experts, how-to guides, and more.

SEO vs SEM, Difference between Search Engine Optimization and Search Engine Marketing

SEO or Google Search Ads? Where Should I Invest?

Across our clients at Rise, there is a common question: Should I invest in Google Search Ads, or focus on SEO, or both? In an ideal world, I recommend everyone to invest in both, however, there are significant considerations with each.

To answer this question, let’s review the pros and cons of each search marketing strategy.

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